Featured Small Biz – Transitions Studio

A Lot More than a Nice Head of Hair: Transitions Studio Transforms Lives

It’s a transitional thing: we transition people from either a partial or total change, not only in their hair, but in their whole life.”

transitions Carlo and patientCarlo Turavani has made it his calling to help people rejuvenate their lives.

As the owner of Transitions Studio in St. Catharines, Ontario, Turavani is committed to ensuring his clients actually live the experience suggested in the business name.

Transitions is not your typical hair salon. It’s a place where people who have lost their hair due to medical conditions will experience a holistic transformation in their life.

Turavani, a 55-year-old father of two, likens this experience to a journey of renewal.

“It’s not just a haircut or a hair service that they’re getting here,” says Turavani. “When they leave here, it’s an experience that they had. I truly believe it’s pretty positive all the way through.”

Transitions started as a standard hair salon back in 1986 and has evolved to become a health-and environmentally-conscious provider of speciality esthetic products, including customized wigs, skin care products, deodorants, hair care products, all in an eco-friendly form for people with sensitivities, children and adults alike.

transitionsSince the speciality wigs are considered a medical prosthesis, some insurance companies will cover the cost. As a prescription-based product, a tax credit for a medical expense is also available.

The impetus behind Transitions’ own transformation can be found in the untimely death of Turavani’s childhood friend Linda, who died in 1992 of ovarian cancer at age 32.

Turavani, a professional hairstylist by trade and now a certified cosmetic therapist, made a commitment to honour Linda’s request to improve the quality of wigs for cancer patients. He went on to volunteer with the “Look Good Feel Better” program, which helps educate cancer patients on skin and hair care while they undergo treatment. He then established Wigs for Kids, a non-profit organization that provides hairpieces made of donated human hair for children suffering from hair loss due to cancer treatments and other medical conditions.

transitions-2His work and his perspective reflect his deep-seated belief in the value of the service he provides to people who are struggling.

“The wig is just a material,” says Turavani philosophically. “What you’re putting back into their lives is their self-esteem, their smile and their dignity.”

His efforts have not gone unnoticed. Just this past May, he was honoured by the Massachusetts General Cancer Center in Boston as one of “the One Hundred” for his many years of working with cancer patients.

For a small business employing only five people, the sheer size of Turavani’s compassion makes it feel like a business of 100.

“The day I stop doing it from the heart is the day I close these doors,” says Turavani. “Seeing what people are going through and being part of their journey, and actually making a positive effect on their lives, there’s no other better job in the world out there than what I’m doing right now.”

transitions-logoTo get a more immediate sense of the humility and passion behind Transitions Studio, watch this touching video where he discusses how he changed his business philosophy and embraced his passion.

If you are looking for a refreshing and wholly positive esthetic experience at a leading independent small business, Transitions Studio in St. Catherine’s has something powerful to offer. They’ll have you looking and feeling like a whole new you.

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